- Promotes collaboration and common objectives between IT Ops and Line-of-Business
- Understands the business need to influence outcomes related to online end-user behavior, priorities and satisfaction levels
- Understands the IT need for visibility into end-user availability and response time to ensure performance and availability service levels
| - What do my conversion/adoption rates look like?
- Why are we losing people at step three in the transaction?
- How does conversion/adoption rate vary by browser type, product type, user class, or geography?
- Which users would be more likely to take advantage of a new promotion?
- How can I stop revenue leakage from an identified issue? How much have I already lost?
| - Analyze brand related metrics and conversion rates
- Analyze SLA and cost related metrics
- Analyze user productivity, efficiency and effectiveness
- Understand user demand for applications
- Understand end user effectiveness in interacting with applications and their preferences
- Gather and analyze revenue-specific metrics
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